Landing Page: Cheetos Contest (Spec)
Client: Cheetos
Audience: Young adults in college, 18-24 years old, who spend their free time socializing with college friends.
Challenge: To create an ad that would catch the attention of a busy, easily distracted demographic and convince them to participate in the Cheetos Sweepstakes.
Tone: Sassy, fun, direct.
Strategy: To engage and compel my audience, I utilized the kind of tongue-and-cheek humor college-age readers would enjoy with their friends. College students tend to be in a chaotic, stressed, and exploratory stage of life — unlikely to engage with advertising that requires too much thought. So I wrote this ad to be a light, easy, meme-worthy read that comes across as a fun activity to share with friends.
Designer: Tran La
B2B Landing Page: DoorDash (Spec)
Client: DoorDash
Audience: Owners of family-owned restaurants, likely middle-aged, who wish they could free up more time and resources but aren't sure how to do so while juggling their family and work life.
Challenge: To compel business owners of family-owned restaurants to partner with DoorDash.
Tone: Visionary, practical, informative.
Strategy: I implicitly addressed the pain points of restaurant owners by illuminating solutions — some of which they may not have been consciously aware of. I guide the reader's imagination through the benefits of partnering with DoorDash by speaking to them primarily in the second-person — making the ad a personalized narrative that compels them to take further action.
Designer: Tran La
