My take on all this?

Ads are nearly ubiquitous.

They wait on every surface.

Lurk in every webpage.

Gnaw at our repose.

We are calloused. They are legion.

But most of us aren't willing (or able)

to go live in the woods. 

So, how do we effectively captivate

our numb and weary audience?

I’ve learned that if you can entertain someone,

they'll let you persuade them.