Email Ad: Abby's Men's Fall Sweater Event (Spec)
Client: Abby's
Audience: Young adult, masculine demographic who rarely refresh their wardrobe or shop at major clothing outlets.
Challenge: Compel an audience not typical of the featured brand to attend the sales event.
Tone: Amusing, alliterative, stylish, easy-going.
Strategy: Like how a friend might give you a bit of motivational sass, I compel my reader to define their own style. I convey how shopping at Abby's is easy and how the reader can't go wrong with Abby's high-quality, in-fashion selection. This reduces the reader's potential resistance towards shopping at Abby's while compelling them to go in and browse.
Designer: Coriana Lorenson
